A niche is a specialized area of focus or expertise within a larger field. It can refer to a specific market segment or target audience within a larger industry, or it can refer to a particular subject matter or area of study within a broader field of knowledge. For example, a niche market within the fashion industry might be sustainable clothing, while a niche area of study within biology might be the behavior of a particular species of bird. Niches are often smaller and more specialized than the larger field or industry in which they exist, but they can also be a source of innovation and growth. By focusing on a specific area of interest, individuals and businesses can develop a deep understanding of their niche and differentiate themselves from the competition.
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